Ad-land just posted a quite funny and sarcastic piece on virals.

Here are some (almost) random nuggets.

From chapter two:

When creating your viral ad be sure the concept has been rejected as not good enough for regular TV commercial. Or too wild for regular TV. Or too disgusting. As long as it’s on the far end of the spectrum, you’re good to go.

From chapter four:

When punters get upset by your edgy viral, claim to have never approved it. If the spread starts to die down, proclaim loudly that you will sue those responsible for tarnishing your brand image to give the edgy film seed one more push.

So far not very serious at all, but chapter five is actually serious! So, go ahead and read it! =)