Jag hittade på Media Post Publications ett alternativt sätt att använda kändisar i sin reklam.

SOME BRANDS GO AFTER CELEBRITY endorsements. But how many actually offer consumers the chance to use the product side by side with famous musicians, actors, and athletes? The unique online community formed by Xbox Live, in which gamers compete and chat via broadband, gave the folks at Microsoft the idea: What better way to get buzz going for the service, and for the Xbox in general, than to give players a chance to go up against members of their favorite bands or teams? Enter “Game With Fame.”……

…… Bret Werner at Alan Taylor Communications in New York, which has helped Microsoft promote and implement “Game With Fame,” says the campaign has grown in popularity as celebrities and their agents have come to understand its benefits.

“They found the program is a natural marketing vehicle for celebrities,” Werner says. “If I’m Ludacris, for example, what a great medium to promote a new album. These are gamers, and they can click and buy the album, download songs.”

Although Microsoft has done some print, online, and TV advertising to promote “Game With Fame,” Werner says most of the marketing has been via public relations and word of mouth. Between May and July of this year, publicity from “Game With Fame” generated more than 37 million impressions through pr.

Jag kan verkligen tänka mig hur snacket går efter att man spelat emot sin favoritartist eller skådis. Smart!