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	<title>Kristofer Mencáks tankar kring...</title>
	<link>http://www.nephila.se/blog</link>
	<description>... modern marknadsföring, PR, word of mouth, viral, buzz, kundnöjdhet, CGM, Internet...</description>
	<pubDate>Wed, 10 Mar 2010 21:04:12 +0000</pubDate>
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		<title>Viralmarknadsföring och Antivirus</title>
		<link>http://www.nephila.se/blog/2008/10/15/viralmarknadsforing-och-antivirus/</link>
		<comments>http://www.nephila.se/blog/2008/10/15/viralmarknadsforing-och-antivirus/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 08:25:41 +0000</pubDate>
		<dc:creator>Kristofer Mencák</dc:creator>
		
	<category>Marknadsföring</category>
	<category>Viral marketing</category>
		<guid>http://www.nephila.se/blog/2008/10/15/viralmarknadsforing-och-antivirus/</guid>
		<description><![CDATA[	Analogin med virus, som ligger bakom termen viral marketing, är ganska intressant när man tittar på programvara för antivirus. Antivirus är ju precis motsatsen till vad man vill uppnå med viralmarknadsföring - man vill helt enkelt förhindra redan det första steget - att utsättas för infektionen. Det handlar på sätt och vis om en &#8220;vaccinering&#8221; [...]]]></description>
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		<item>
		<title>3 års bloggande</title>
		<link>http://www.nephila.se/blog/2008/09/22/3-ars-bloggande/</link>
		<comments>http://www.nephila.se/blog/2008/09/22/3-ars-bloggande/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 13:10:21 +0000</pubDate>
		<dc:creator>Kristofer Mencák</dc:creator>
		
	<category>Personligt</category>
	<category>Blogging/Sociala medier</category>
		<guid>http://www.nephila.se/blog/2008/09/22/3-ars-bloggande/</guid>
		<description><![CDATA[]]></description>
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		<item>
		<title>Usain Bolt firar tidigt</title>
		<link>http://www.nephila.se/blog/2008/08/31/usain-bolt-firar-tidigt/</link>
		<comments>http://www.nephila.se/blog/2008/08/31/usain-bolt-firar-tidigt/#comments</comments>
		<pubDate>Sun, 31 Aug 2008 20:23:25 +0000</pubDate>
		<dc:creator>Kristofer Mencák</dc:creator>
		
	<category>Marknadsföring</category>
	<category>Viral marketing</category>
	<category>Word of Mouth</category>
		<guid>http://www.nephila.se/blog/2008/08/31/usain-bolt-firar-tidigt/</guid>
		<description><![CDATA[]]></description>
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	</item>
		<item>
		<title>Rätt läcker film</title>
		<link>http://www.nephila.se/blog/2008/07/24/ratt-lacker-film/</link>
		<comments>http://www.nephila.se/blog/2008/07/24/ratt-lacker-film/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 12:08:17 +0000</pubDate>
		<dc:creator>Kristofer Mencák</dc:creator>
		
	<category>Marknadsföring</category>
	<category>Viral marketing</category>
	<category>Word of Mouth</category>
		<guid>http://www.nephila.se/blog/2008/07/24/ratt-lacker-film/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRSS>http://www.nephila.se/blog/2008/07/24/ratt-lacker-film/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Nytt jobb på JMW Kommunikation</title>
		<link>http://www.nephila.se/blog/2008/05/26/nytt-jobb-pa-jmw-kommunikation/</link>
		<comments>http://www.nephila.se/blog/2008/05/26/nytt-jobb-pa-jmw-kommunikation/#comments</comments>
		<pubDate>Mon, 26 May 2008 07:23:15 +0000</pubDate>
		<dc:creator>Kristofer Mencák</dc:creator>
		
	<category>Personligt</category>
	<category>PR</category>
		<guid>http://www.nephila.se/blog/2008/05/26/nytt-jobb-pa-jmw-kommunikation/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<item>
		<title>Företagskarma</title>
		<link>http://www.nephila.se/blog/2008/05/15/foretagskarma/</link>
		<comments>http://www.nephila.se/blog/2008/05/15/foretagskarma/#comments</comments>
		<pubDate>Thu, 15 May 2008 19:28:34 +0000</pubDate>
		<dc:creator>Kristofer Mencák</dc:creator>
		
	<category>Marknadsföring</category>
	<category>Viral marketing</category>
	<category>Business</category>
	<category>Personligt</category>
	<category>Word of Mouth</category>
		<guid>http://www.nephila.se/blog/2008/05/15/foretagskarma/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRSS>http://www.nephila.se/blog/2008/05/15/foretagskarma/feed/</wfw:commentRSS>
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		<item>
		<title>Attention scarcity, relevans och kontext</title>
		<link>http://www.nephila.se/blog/2008/05/15/attention-scarcity-relevans-och-kontext/</link>
		<comments>http://www.nephila.se/blog/2008/05/15/attention-scarcity-relevans-och-kontext/#comments</comments>
		<pubDate>Thu, 15 May 2008 09:28:56 +0000</pubDate>
		<dc:creator>Kristofer Mencák</dc:creator>
		
	<category>Marknadsföring</category>
	<category>Viral marketing</category>
	<category>Word of Mouth</category>
	<category>PR</category>
	<category>Psykologi</category>
	<category>Reklam</category>
		<guid>http://www.nephila.se/blog/2008/05/15/attention-scarcity-relevans-och-kontext/</guid>
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		<item>
		<title>Kraften i att mäta</title>
		<link>http://www.nephila.se/blog/2008/05/07/kraften-i-att-mata/</link>
		<comments>http://www.nephila.se/blog/2008/05/07/kraften-i-att-mata/#comments</comments>
		<pubDate>Wed, 07 May 2008 18:41:00 +0000</pubDate>
		<dc:creator>Kristofer Mencák</dc:creator>
		
	<category>Marknadsföring</category>
	<category>Business</category>
	<category>Blogging/Sociala medier</category>
	<category>Kundnöjdhet</category>
	<category>Godinism</category>
		<guid>http://www.nephila.se/blog/2008/05/07/kraften-i-att-mata/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<item>
		<title>Beroende</title>
		<link>http://www.nephila.se/blog/2008/04/30/beroende/</link>
		<comments>http://www.nephila.se/blog/2008/04/30/beroende/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 08:56:08 +0000</pubDate>
		<dc:creator>Kristofer Mencák</dc:creator>
		
	<category>Internet</category>
	<category>Personligt</category>
		<guid>http://www.nephila.se/blog/2008/04/30/beroende/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRSS>http://www.nephila.se/blog/2008/04/30/beroende/feed/</wfw:commentRSS>
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		<item>
		<title>Att bli sedd</title>
		<link>http://www.nephila.se/blog/2008/04/30/att-bli-sedd/</link>
		<comments>http://www.nephila.se/blog/2008/04/30/att-bli-sedd/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 08:49:21 +0000</pubDate>
		<dc:creator>Kristofer Mencák</dc:creator>
		
	<category>Business</category>
	<category>Personligt</category>
	<category>Word of Mouth</category>
	<category>Kundnöjdhet</category>
		<guid>http://www.nephila.se/blog/2008/04/30/att-bli-sedd/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRSS>http://www.nephila.se/blog/2008/04/30/att-bli-sedd/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Semester eller inte semester</title>
		<link>http://www.nephila.se/blog/2008/04/29/semester-eller-inte-semester/</link>
		<comments>http://www.nephila.se/blog/2008/04/29/semester-eller-inte-semester/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 22:22:14 +0000</pubDate>
		<dc:creator>Kristofer Mencák</dc:creator>
		
	<category>Personligt</category>
		<guid>http://www.nephila.se/blog/2008/04/29/semester-eller-inte-semester/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRSS>http://www.nephila.se/blog/2008/04/29/semester-eller-inte-semester/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Jag kan slå Tiger Woods</title>
		<link>http://www.nephila.se/blog/2008/04/24/jag-kan-sla-tiger-woods/</link>
		<comments>http://www.nephila.se/blog/2008/04/24/jag-kan-sla-tiger-woods/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 10:49:44 +0000</pubDate>
		<dc:creator>Kristofer Mencák</dc:creator>
		
	<category>Business</category>
		<guid>http://www.nephila.se/blog/2008/04/24/jag-kan-sla-tiger-woods/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRSS>http://www.nephila.se/blog/2008/04/24/jag-kan-sla-tiger-woods/feed/</wfw:commentRSS>
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		<item>
		<title>Den virala loopen - Revisited</title>
		<link>http://www.nephila.se/blog/2008/04/21/den-virala-loopen-revisited/</link>
		<comments>http://www.nephila.se/blog/2008/04/21/den-virala-loopen-revisited/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 18:33:55 +0000</pubDate>
		<dc:creator>Kristofer Mencák</dc:creator>
		
	<category>Marknadsföring</category>
	<category>Viral marketing</category>
	<category>Word of Mouth</category>
		<guid>http://www.nephila.se/blog/2008/04/21/den-virala-loopen-revisited/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRSS>http://www.nephila.se/blog/2008/04/21/den-virala-loopen-revisited/feed/</wfw:commentRSS>
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		<item>
		<title>Vem svarar på telefon?</title>
		<link>http://www.nephila.se/blog/2008/04/19/vem-svarar-pa-telefon/</link>
		<comments>http://www.nephila.se/blog/2008/04/19/vem-svarar-pa-telefon/#comments</comments>
		<pubDate>Sat, 19 Apr 2008 16:37:50 +0000</pubDate>
		<dc:creator>Kristofer Mencák</dc:creator>
		
	<category>Marknadsföring</category>
	<category>Business</category>
	<category>Kundnöjdhet</category>
		<guid>http://www.nephila.se/blog/2008/04/19/vem-svarar-pa-telefon/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRSS>http://www.nephila.se/blog/2008/04/19/vem-svarar-pa-telefon/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Scanna flöden och må bra!</title>
		<link>http://www.nephila.se/blog/2008/04/15/scanna-floden-och-ma-bra/</link>
		<comments>http://www.nephila.se/blog/2008/04/15/scanna-floden-och-ma-bra/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 13:03:12 +0000</pubDate>
		<dc:creator>Kristofer Mencák</dc:creator>
		
	<category>Internet</category>
	<category>Personligt</category>
	<category>Blogging/Sociala medier</category>
		<guid>http://www.nephila.se/blog/2008/04/15/scanna-floden-och-ma-bra/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRSS>http://www.nephila.se/blog/2008/04/15/scanna-floden-och-ma-bra/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Kontext och viralitet</title>
		<link>http://www.nephila.se/blog/2008/04/14/kontext-och-viralitet/</link>
		<comments>http://www.nephila.se/blog/2008/04/14/kontext-och-viralitet/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 20:59:42 +0000</pubDate>
		<dc:creator>Kristofer Mencák</dc:creator>
		
	<category>Marknadsföring</category>
	<category>Viral marketing</category>
	<category>Word of Mouth</category>
	<category>Reklam</category>
		<guid>http://www.nephila.se/blog/2008/04/14/kontext-och-viralitet/</guid>
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